The Brand Is Evolving!
Hello again tea lovers!
May 2024 marks Adornleaf Tea Co’s fifth year in business. And it’s been a ride! I’m so grateful that so many of you have chosen to come along with me on this journey. We’ve added new blends, expanded into new retailers, and done even more kinds of events as of late. It’s been a lot of work, but also a lot of fun.
I’ve been feeling the urge for some change…but not just change for change’s sake. I feel compelled to refresh ATC’s underlying brand in a way that better reflects both my vision and also what our community needs. And this means I’ve been thinking very hard about our blog, website, presence on socials, packaging, and - most notably - each tea blend.
An Announcement
This summer, I will be slightly reworking two of ATC’s iconic organic handmade herbal tea blends. This will mean that their recipes will evolve to better deliver memorable, delicious flavor and - of course! - the herbal wellness benefits that you have come to know, love, and appreciate in your day-to-day wellness routines.
But don’t fret! This won’t mean that your favorite teas are going away or will become unrecognizable. It simply means that ATC is keeping up with the times! I want to keep the essence of these tea blends while also making sure that every sip of tea packs the punch we need in 2024. I will admit: it’s quite scary to make changes to something you’ve been building. It almost feels as though I owe it to the brand and to ATC’s supporters to keep everything the same. However, I’ve had to realize that evolution is necessary - for both me and for my brand. And I trust that the work we have done together over the last five years can continue even when changes occur.
So, here’s what’s happening.
Jaguar Boost, ATC’s ode to the unique culture of the Southern University, has been a favorite for ATC’s tea lovers since its introduction in 2019. It’s only right to make sure that its recipe is just as iconic and distinctive as it should be to do justice to this vibrant community, and for that reason, I will be reworking this blend to ensure it continues to deliver it’s distinctive flavor, the boost of energy, and the wonderful Baton Rouge vibes that we all know so well.
Mull It Over, the mullein-based chamomile blend that we love for its benefits in digestion, respiratory health, and relaxation, will be reworked as well. I want this blend to stand out, to be full of notable flavor, and to pack in even more nutrition. So you can expect a few changes in the near future to make sure of just that!
For now, you can expect these tea blends to be on sale throughout the summer. If you love them just as they are, stock up now! I will announce the date in which both of these teas - along with their new recipes - will debut soon. Until these, enjoy some wonderful discounts that will ensure you have all that you need!
More news to come soon, tea lovers. I hope you are as excited as I am!
With love,
Rachel